Our story
Lil Lamb Style Co first launched in 2022 as a small family-owned online apparel shop proudly based in St. Louis. Today, we call the historic suburb of Kirkwood home (more on all of that in a minute). We highlight and celebrate family and home with our designs and apparel, which has lead to our three collections: City, Kirkwood, and Family.
Our family
All in the name
We're not just throwing the word family around — it's the heart of our business. Our family now includes three kids and two dogs, but when we had the first spark of an idea for this business, we were a one kid, one dog family. And "Lil Lamb" is a mash up of their names.
Our family has grown since then, and we plan for Lil Lamb Style Co to grow with it.
Our home
Where the heart is
A few years ago we would have judged someone hard if they told us they were going to sell apparel celebrating the City of Saint Louis while operating out of the suburbs. We love the City. We said we were never leaving. Not just because we had kids. Not for schools. We weren't going to be those people.
Well, here we are in Kirkwood. We could explain to you why our decision was a little different, but nonetheless, here we are. And the truth is... it's pretty great. We miss the City. We support the City. Someday we may call the City home again. And that's why we'll continue to support it.
But we're embracing the charm of our new home in Kirkwood and celebrating it too. It's a great place to live, and while there are a few places to get apparel celebrating the City, we think Kirkwood needs an option too.
By the way, if you want to support a couple of business that celebrate the CIty and call it home, please check out STL Style and Series Six. They both rock.
How we work
Uniquely on demand
Our designs are all original and unique. You can trust they'll always be thoughtful and never mailed in.
In order to offer as many of our designs on as many products as possible, we utilize on demand production for our products. This means an item isn't printed, embroidered or otherwise produced until you place an order. Our sights are set on a day when we can work with a local printer or even print our own items, but for now on demand production offers us a practical and quality solution.
Candidly, this means the production price per item tends to be a little higher too and that impacts what we can price items out. But we've done our best to keep prices affordable and competitive while also offering free shipping.